The Most Interesting Man In The World
the WORLDS most INTERESTING MAN!
The Most Interesting Man in the World is an advertising campaign for the Dos Equis brand of beer, produced by the marketing firm Euro RSCG for Cuauhtémoc Moctezuma Brewery. The ads feature Jonathan Goldsmith as “the world’s most interesting man” and are narrated by Frontline’s Will Lyman. The advertisements first began appearing in the United States in 2006.
“The most interesting man in the world” is a distinguished older, bearded gentleman who is shown through film clips of deliberately varying quality to have led an extremely eventful and colorful life, packed with over-the-top heroism and adventure. There are generally two types of ads: one features the man in a bar environment giving advice or opinion about various subjects, and the other features a narrator describing the man’s distinguishing, but frequently absurd, accomplishments.
Resource: The Most Interesting Man in the World: entry at Wikipedia.com
the WORLDS most INTERESTING BEER!
Cuauhtémoc-Moctezuma Brewery (Spanish: Cervecería Cuauhtémoc-Moctezuma) is a major brewery based in Monterrey, Nuevo León, Mexico, founded in 1890. Currently it is a subsidiary of Heineken International.
The company operates brewing plants in Monterrey, Tecate, Navojoa, Guadalajara, Toluca, Orizaba and, beginning in 2012, Chihuahua, producing the Dos Equis, Sol, Bohemia, Superior, Carta Blanca, Noche Buena, Indio, Casta and Tecate brands among others. It has an annual production of 3.09 GL [gigalitres].
Dos Equis is a lager that was originally brewed by the German-born Mexican brewer Wilhelm Hasse in 1897. The brand was named “Siglo XX” (“20th century”) to commemorate the arrival of the new century, and the bottles were marked with the Roman numerals “XX”, or “Dos Equis” (two Xs).
The main brand Dos Equis XX Special Lager is a 4.45% abv pale lager sold in green bottles. Dos Equis XX Ambar is a 4.7% Vienna-style amber lager sold in brown bottles, and was first exported to the United States in 1973.
Resource: Dos Equis: entry at Wikipedia.com